Canadian Pharmacists Association
Canadian Pharmacists Association

PAM 2024: Experience the power of pharmacy

From coast to coast to coast, pharmacy professionals are being empowered to practise to the full extent of their education, helping them care for their patients with fewer barriers.

Recently we’ve seen new authorities allowing pharmacists to assess and prescribe for minor ailments for the first time in some provinces and the expansion of minor ailments programs and funding in others. We are also seeing new ways of delivering pharmacy care, like the growth of pharmacy-led primary care clinics. In many different ways, the role of pharmacy professionals has grown considerably to respond to the needs of patients. This PAM we are encouraging patients to experience the power of pharmacy.

Call for photos!

We’d love to feature some of the amazing pharmacy teams across Canada during PAM2024! Snap a pic of yourself or your pharmacy team in action and email to participate. Please include the name and location (city and province) of your pharmacy and the full names of any team members in the photo. Help show Canadians even a small piece of your world this PAM!


CPhA has developed some resources to help you celebrate and promote Pharmacy Appreciation Month. In addition to graphics and messaging for you to use, the PAM Communications Toolkit includes lots of ideas to get you started.

Get inspired

Contact your provincial pharmacy organizations or follow them on social media to gain inspiration from what others in your area are doing to promote PAM.

Follow CPhA on FacebookTwitter and Instagram and use the hashtag #PAM2024 to see how pharmacy is celebrating across the country.

Meet some amazing pharmacists

For PAM, we caught up with a few pharmacists across the country to explore some unique practices and to talk about what “the power of pharmacy” means to them and what makes each of them proud to be a pharmacist. Get to know these amazing pharmacists in our Pharmacy Check-in series!

Health-care partners can get involved too!

As we all know, health care is a team sport! We also want to hear from the health-care professional partners you work or interact with. Encourage your non-pharmacist health-care colleagues to share some pharmacy appreciation here

For patients and the public

  • Wish your pharmacy team a Happy Pharmacy Appreciation Month next time you are at the pharmacy. This simple gesture will go a long way!
  • Have a pharmacy team member you love? Enter our #MyFavePharm contest and you’ll be entered into a draw for an opportunity to win a tablet for both you AND your favourite pharmacy team member.    

#MyFavePharm Contest

Love your pharmacy team? Tell us why! We are asking patients to tell us why they love their pharmacy team in our #MyFavePharm contest! Those who complete and submit nomination forms before 11:59pm ET on March 22 will be entered into a draw for an opportunity to win a tablet for both themself and their favourite pharmacy team member! Open to residents of Canada (excluding Quebec). View full contest rules.

Enter the contest

Help spread the word

Share the contest link with your network and use our promotional resources to get started, including the social media graphic and poster.