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Canadian Pharmacists Association
Canadian Pharmacists Association
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Pharmacist Awareness Month (PAM)

[en français]

Each March Pharmacist Awareness Month (PAM) helps to celebrate and educate Canadians about the contributions that pharmacists make in the delivery of health care.  Pharmacists across Canada have had a widely expanded scope of practice in the past ten years that have them doing more for their patients. We want to celebrate the great strides the profession has made and help educate Canadians about the health care services and advice that their pharmacists are now delivering. CPhA is celebrating PAM 2017 with the theme: Pharmacists: Doing more. For you.

Promote your role to your patients

Pharmacists are medication experts and so much more. Help us make sure your patients know what you can do for them! By working together throughout March, we can inform Canadians about the growing role of pharmacists in our health care system and all the different services pharmacists can now provide.

Tools and resources

CPhA has developed a wide variety of tools and resources to help you promote Pharmacist Awareness Month to your patients and the public.

Get involved

Take time now to prepare for Pharmacist Awareness Month. Here are some ideas to help you get involved:

  • Make Pharmacist Awareness Month posters and patient handouts available at your pharmacy counter and waiting area.
  • Join the conversation on social media using the hashtag #PAM2017. Check out our sample messages and graphics to get your started.
  • Become more familiar with expanded scope of practice in your province and incorporate new services into your daily practice.
  • Talk to patients to let them know about the support you provide. Host a community information session to describe the services available at your pharmacy.
  • Take one of CPhA’s high-quality continuing professional development programs to help you deliver expanded services to your patients.
  • Sign up for one of CPhA’s pharmacy practice webinars this March.
  • Take CPhA's QUIT Smoking Cessation Program and offer smoking cessation services in your pharmacy.
  • Contact your local primary school and offer to present Kids and Medicine in Kindergarten to Grade 3 classes.
  • If your pharmacy offers vaccinations, add yourself to the Vaccines411.ca database. This free service helps patients seeking immunizations find the closest pharmacy or clinic.

Get inspired

  • Contact your local and provincial pharmacy organizations or follow them on social media to gain inspiration from what others in your area are doing to promote PAM.
  • Follow CPhA on Facebook and Twitter to find out what pharmacists are doing across the country to educate the public and promote the profession. 

Share your story

Share your PAM stories, events and activities with us by email or on social media using the hashtag #PAM2017. We look forward to sharing your posts and tweets throughout the month of March to inspire other pharmacists to get involved.