Pharmacy Appreciation Month (PAM) returns this March, and we’re getting ready to celebrate the pharmacy teams Canadians rely on every day.
This year, PAM will shine a spotlight on the people behind the pharmacy counter and support Pharmacists CAN, CPhA’s national campaign focused on enabling pharmacists to provide the care they are educated and trusted to deliver.
To kick things off, we’re inviting pharmacy teams from across Canada to be part of the campaign!
PAM 2026: Call for photos!
We’d love to feature you and your pharmacy team in our PAM 2026 materials this March. Snap a photo of yourself or your pharmacy team in action and email it to socialmedia@pharmacists.ca.
Please include:
- the name of your pharmacy
- the city and province
- the full names of any team members in the photo
Your photos help show Canadians what pharmacy teams do every day — and the impact pharmacists can have in communities across the country.
Ways to celebrate!
There’s lots of ways to celebrate PAM! We’ve put together a few ideas to get you started!
Pharmacists are educated and trained to deliver a wide range of front-line health-care services, yet in many parts of Canada they can’t use their full education in practice.
Pharmacists CAN is a national campaign to help governments and the public better understand what pharmacists are trained to do — and why fully enabling pharmacists across Canada can improve access to care for patients.
A national benchmark for pharmacy practice
As part of this work, CPhA released the National Benchmark for Pharmacy Practice, a first-of-its-kind reference that outlines the health-care services pharmacists are educated to provide.
Resources
CPhA has developed some resources to help you celebrate and promote Pharmacy Appreciation Month!
For patients and the public
- Wish your pharmacy team a Happy Pharmacy Appreciation Month next time you are at the pharmacy. This simple gesture will go a long way!
- Have a pharmacy team member you love? Enter our #MyFavePharm contest and you’ll be entered into a draw for an opportunity to win a tablet for both you AND your favourite pharmacy team member.
#MyFavePharm Contest
Love your pharmacy team? Tell us why! We are asking patients to tell us why they love their pharmacy team in our #MyFavePharm contest! Those who complete and submit nomination forms before 11:59pm ET on March 21 will be entered into a draw for an opportunity to win a tablet for both them and their favourite pharmacy team member! Open to residents of Canada. View full contest rules.
Help spread the word: Share the contest link with your network and use our promotional resources to get started, including the social media graphic and poster.
About PAM
Pharmacy Appreciation Month (PAM) is the annual national campaign that celebrates the pharmacy profession in Canada. Held each March, PAM is a time to recognize the essential role pharmacy professionals play in patient care and to thank them for their ongoing commitment to supporting Canadians’ health.