Canadian Pharmacists Association
Canadian Pharmacists Association

CPhA Recommendation Program

Bigger Reach, Better Visibility

What is a CPhA recommendation?

A CPhA Recommendation provides a recognized designation for products and services that are designed to assist in pharmacy practice or whose claims have been validated by CPhA in terms of a health benefit for patients.

With so many products and services on the market, it can be difficult to determine which ones might provide the most value to pharmacists, health-care professionals and the patients who need them—and even harder for service providers to see their products reach their full potential and stand out from the crowd.

A CPhA Recommendation amplifies your product or service’s presence in the Canadian marketplace by having it directly connected to one of the most trusted authorities for drug product information in Canada. It brings trust and credibility to your product.

Why does a recommendation matter?

Better Visibility Icon

Bigger Reach
Products and services recommended by CPhA are viewed by hundreds of thousands of pharmacists and health care practitioners across the country.

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Better Visibility
Canadian health care practitioners viewed CPhA’s drug and therapeutic product information 6.4 million times last year.

Greater Recognition Icon

Greater Recognition
The CPhA brand is known across Canada as the national voice for Canadian pharmacy, and is one of the most trusted authorities for drug product information in the country.

How the program works

The submitting partner first completes an application form for each product or service. A committee led by an internal team of staff with appropriate expertise will review the product or service for fit and adherence to the required criteria for the CPhA Recommendation Program.

Three levels of the CPhA Recommendation Program

Use of "Recommended by CPhA" badge and statement
Promotion on the Recommendation page
Annual endorsement email about your product or service to a target audience
Introductory Product Webinar (average registrants: ~500)
Fee $35,000 $45,000 $50,000

How to apply


Complete the application form and submit it to The $1,500 fee must be received prior to moving on to Step 2.
Application form


CPhA will review for fit and adherence to .


If your product or service meets the eligibility criteria, we will begin a discussion with you about your needs and required outcomes. A recommendation proposal will then be prepared for you.

Have more questions?

Contact us at

As a trusted brand since 1907, CPhA brings the world of pharmacy together to improve patient care for all Canadians.

Supporting documents