Chief Executive Officer
Perry Eisenschmid was appointed Chief Executive Officer of the Canadian Pharmacists Association (CPhA) in June 2013.
Perry has extensive experience in marketing financial services, consumer packaged goods and not-for-profit member services. His broad expertise includes marketing, sales and information technology with specific interest in strategy, branding, product management, web and social media innovation.
Perry obtained his BBA and MBA from the Schulich School of Business, York University. In 2010, he achieved certification as a Chartered Director (C.Dir.), and in 2013, he received Human Resources and Compensation Committee Certification (H.R.C.C.C.), both from the DeGroote School of Business, McMaster University.
Prior to joining CPhA, Perry was the Vice President of Marketing, Sales and IT with the Conference Board of Canada. He also had business responsibility for the organization’s multi-million dollar subscription and publications business and its web-based distribution channel. He was President and CEO of CIBC Trust and an executive for several years in CIBC’s Wealth Management Group.
Perry is a member of the Centre for Chief Marketing Executives and the Canadian Society of Association Executives.